Red Label Wine is a versatile product consumed hot or cold, straight or mixed. It is an economy fortified wine which has a distinctive flavor and smooth texture. Red Label has for years been regarded as “Dancehall's favorite” having been heavily associated with the icons in that arena. With its sweet, rich flavor it creates a transcendence from the ordinary while providing a true Jamaican experience. It has encapsulated the simple pleasures in life, hedonistic fun and a genuine passion for living.